STRATEGY FOR DIGITAL ECOSYSTEMS

As an independent Lead Strategist, Strategy Director for Social Media and Experiential at Hudson Rouge and VP Content Strategy at Edelman, I’ve devised successful growth, social, engagement and audience development strategies for among others Ford Motor, ADP, Tiger Woods, Mars, and GE.

An expert in digital media, publishing, business development, branded content, partnerships, and product strategy I’ve been Head of Europe at Apple’s iBooks, Editorial Director and Product Lead at Barnes&Noble.com, Senior Editor at ELLE, and Creative Producer at MTV.

I started in content development, switched into content as product, delved into product, and became a 360 strategist with an open mind, a love for data, and a passion for understanding how things work and how to make them better.

I’ve managed Digital, International, Business, Product, Content, Merchandising and Content Marketing teams, handled C-suite partnerships, negotiated complex deals, and devised best practices for content studio, visual storytelling, branded content, social media and audience development.


DEFINITIONS

CONTENT
An organism that expands, contracts, morphs, iterates, and permeates physical, digital, solid, and conceptual entities, objects, ecosystems, and creatures.

DIGITAL ENVIRONMENTS
Cities, towns, buildings, and spaces organized by taxonomies and connected by paths. If the navigation isn’t intuitive, it needs to change (or it becomes a labyrinth).

USER a.k.a. AUDIENCE a.k.a CONSUMER
The center, target, and focus of a healthy and functional ecosystem.

CONCEPT
The perfect beginning. Or so we think. We’ll know better when we develop it.


PRINCIPLES

I love beauty with a purpose, even if the purpose is to be beautiful.

I pursue elegance in ecosystem behavior.

I believe in editorial talent, intelligent design (of the human kind), and smart code.


METHODS AND MANNERS

Iteration
Passion
Respect
Boards
Drawings
Agile
Style:  The Oxford Comma


AFFILIATIONS

Geek because She Geeks Out is fundamentally right.

Proud and happy Founding Member at Tech Ladies.

TechLadies Badge cutout



Brooklyn, New York
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