PRODUCT LEAD

PRODUCT, CATEGORY, MERCHANDISING AND BUSINESS MANAGER
2003—2010

Managed Web and Mobile Product and Merchandising at BARNES&NOBLE.COM, where I held titles including Manager, International Digital Content; Manager, Books & eBooks; Merchandising Manager, Nonfiction; Editor, and Buyer.

  • Launched and managed the NOOK store, Nonfiction and promo e-shops, and Libros en español.
  • Managed UX and conversion of merchandising categories and taxonomy into a user- and SEO-friendly ecosystem, delivering up to 40% increase on sales per category.
  • Launched, managed, and optimized e-stores, campaigns, promos and collections.
  • Identified trends and search insights for SEO and marketing.
  • Created and managed merchandising for web, mobile, newsletters, affiliates.
  • Managed relation with publishers, press, and cultural agencies in the Americas and Europe.
  • Led contract negotiations for international content acquisition and distribution.

 


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