STRATEGY LEAD

GROWTH STRATEGY LEAD
(2014- Now)

Working with content studios, research, marketing, creative, editorial, and tech teams, I help publishers, brands, and startups, develop, optimize, UX and amplify digital content and ecosystems.I focus on Digital Media, Audience Development, Social Engagement, Content as Product. Recent assignments included:

  • Developed growth and audience development strategies for Mars and GE communication campaigns. 
  • Created audience development strategies for the digital US editions of Hola and Hello magazines, including workshops with the publisher’s and the editorial teams.
  • Designed audience and content strategy for Trojan Brands, Infor, and ADP campaigns.
  • Product-managed the launch of Kitt Allan, a fashion e-commerce startup.
  • Devised Content + Editorial Strategy, Visual Storytelling, and UX for Tiger Woods’ TGR.
  • Advised film production companies Pinball London and Good Film on content and audience development.
  • Developed global distribution strategies for digital content for publishers such as Scholastic.
  • Devised research-driven audience, creative, content, engagement, and influencers strategies for Shire and Home Goods.

STRATEGY DIRECTOR,  SOCIAL MEDIA AND EXPERIENTIAL, Hudson Rouge, WPP
(2017-Now)

  • Leads Social Media, Experiential, and Influencer Strategy for Ford Motor’s Lincoln
  • Developed Best Practices and Branded Content Strategy for media partnerships
  • Leads strategy for social media channels
  • Leads C-suite partnership with Facebook and Instagram
  • Reports to the Global Chief Strategy Officer
  • Partners with Paid Media, International, Creative, Analytics, Brand, Editorial, and Community teams

VP, CONTENT STRATEGY,  Edelman
(2016)

  • Led Content Strategy and Audience Development for marquee clients in the Creative Network
  • Created Best Practices for Digital Content, Audience Development, and Visual Storytelling for the content marketing Collaborative Journalism team
  • Devised research-driven audience insights and engagement planning
  • Developed audience growth, influencers, and multi-channel content strategy

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